The grant supported Plantlife, in partnership with the Alliance for Scotland’s Rainforest, to commission and produce a website and impactful short film to secure support for Scotland’s rainforest
Scotland’s rainforest is one of our most precious habitats but few people knew it existed and fewer still know how globally significant it is. The film was created to inform and inspire better protection for Scotland’s rainforest.
Saving Scotland’s Rainforest featured in The Times, BBC Radio Scotland, The Press & Journal, The Scotsman and various regional press and online outlets, giving a total reach of 2.7 million.
As a result of the film launch and press coverage, the two projects that were profiled received significant public donations. The communications assets undoubtedly worked to raise awareness of Scotland’s rainforest and increase their profile, as evidenced by the recent significant funding pledges.